Natural Heaven

Natural Heaven specializes in creating healthy, low-carb food alternatives made from natural ingredients. Focused on quality and sustainability, the brand offers nutritious, ready-to-eat options that cater to various dietary needs while maintaining great taste and convenience.

Our first project with Natural Heaven was to analyze the team’s workflow to identify areas for improvement. After a detailed audit, we developed a structured work plan and timeline to optimize efficiency.

In the next phase, we implemented a content creation strategy. The CEO’s request was clear: “Reach more people.” To achieve this, we produced engaging videos and photos that expanded brand visibility. This organic strategy was closely aligned with the advertising team, which leveraged the increased reach to build highly effective audience segments. Despite a modest Instagram presence, the refined targeting and strategic exclusions led to an impressive e-commerce conversion rate of over 4.5%, surpassing industry averages.

Beyond digital growth, our strategic restructuring transformed the company internally, driving overall business expansion. The results were so impactful that Natural Heaven caught the attention of a larger company, ultimately leading to its successful acquisition.

• Workflow Audit & Optimization – Assessed team operations and implemented a structured work plan for efficiency.

• Content Creation Strategy – Developed engaging videos and photos to increase brand reach.

• Advertising Alignment – Worked with the ad team to refine audience targeting, boosting e-commerce conversion to 4.5%+.

• Business Restructuring – Improved internal processes, driving overall company growth.

• Successful Brand Acquisition – Strategy and execution led to the company’s acquisition by a larger firm.